JEOPARDY!
Atlanta, GA
2022
As part of a team of 9 designers, I collaborated with Sony Pictures Entertainment to redesign the Jeopardy! brand identity, with the goal of engaging a younger, modern audience while honoring the show’s legacy. Working closely with the Sony design team, we developed a comprehensive 360° launch campaign featuring updated print and OOH ads, a stronger web and digital presence, refreshed on-air graphics, and new teaser trailers and promos to build excitement.
Objective
Our team was challenged to revive Jeopardy’s brand identity. We aimed to appeal to a young adults (specifically 18-24 year olds).
We developed a sliding puzzle theme that evolved into a dynamic layout of animated pieces, serving as the core branding element across all platforms. These pieces (see #1) can assemble into unified compositions (see #2), creating a flexible system of modern, energetic visuals. The goal was to refresh Jeopardy’s identity with graphics that reflect the fast-paced thinking and diverse range of topics that make the show so compelling.
Main Title
The main title leverages the puzzle pattern to reflect the complexity and layered thinking behind Jeopardy. By focusing on the movement and interaction of interlocking elements, it visually represents the mental agility the game demands. Paired with a remixed version of the iconic theme song—updated to match the bold, modern style of the visuals—the new title sequence is designed to resonate with a younger, more dynamic audience while honoring the show's legacy.
Network ID
Trailer & Episodics
Print, OOH & Experiential
Website & Social Media
The key additions for the Jeopardy! website rebrand are the rewards system and live game feature, both designed to enhance audience engagement and create a more interactive, entertaining experience while watching Jeopardy!
