GSU: SPRING CARNIVAL

Atlanta, GA

2024

As Project Lead, I led a team of 10 designers to develop and execute a comprehensive campaign strategy for Georgia State University’s annual Spring Carnival. I facilitated every stage of the design process, from concept to final deliverables, ensuring cohesive branding across all materials. Our campaign tripled attendance compared to the previous year, setting a new standard for Student Engagement and event turnout.

It all begins with visual idenitiy. My focus for this project in terms of branding was to maintain compiance with the Georgia State University brand toolkit. Ensuring students both on and off campus were aware that this event was an offical Georgia State University program.

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Retention.

Including this final phase in the 2024 Spring Carnival campaign strategy was essential to me. I had learned that in previous years, the event saw minimal student engagement on social media. To address this, I prioritized highlighting student stories and firsthand experiences, with a focus on platforms like TikTok and Instagram to drive authentic connection and participation.