History on Tap
Athens, GA
2021
I led the creation of promotional assets for the debut of History on Tap, an event series by the Historic Athens Welcome Center. This series uncovers and shares the stories of Black Athenians from the pre-Civil War era, bringing local history to new audiences through engaging community events.
Our digital marketing approach embraced minimalism to keep focus on the event’s serious themes. At the request of the Historic Athens Welcome Center, we incorporated imagery of alcoholic beverages to clearly indicate the event was 21+. Designs were tailored to engage local Athenians and UGA students and alumni through targeted, platform-specific visuals.
